This is the body of your "About" page. Viewers go to this page to find out everything about your business. And we mean everything. The beauty of this page? You control the content. Explain what your business is about, what your mission is, and how you came to be the business you are today. This is your soapbox. Think about the who, what, where, when and why of your business. The ultimate goal? When people are done reading your "About" page, we want them nodding their heads thinking, “Yeah, I dig that.”